Work
Every one of these started with research, not a redesign.
A selection of programmes, described by what the research found rather than the tooling. Client names are withheld where conversion data is commercially sensitive.
- Beauty2025
Rebuilding a product page around what buyers actually asked
High traffic, high bounce, and a product page written for the brand rather than the buyer. Research found four recurring hesitations; two quarters of testing answered them.
- product page conversion rate
- +14.2%
- revenue per session
- +9.1%
- tests shipped, the rest documented
- 6 of 23
product page conversion rate
revenue per session
tests shipped, the rest documented
- Home & furniture2025
Cutting a five-step checkout down to what people needed
A considered purchase with a long deliberation cycle was being handled like an impulse buy. We rebuilt the cart and checkout around delivery certainty.
- checkout completion
- +11.6%
- revenue per visitor
- +6.4%
- steps to purchase
- 5 → 2
checkout completion
revenue per visitor
steps to purchase
- Fashion2024
A mobile site that stopped losing people before it loaded
Four in five sessions were mobile and the page took almost five seconds to render. The fastest conversion win available was not a test at all.
- mobile LCP, 75th percentile
- 4.8s → 1.9s
- mobile conversion rate
- +21%
- repeat purchase rate
- +13%
mobile LCP, 75th percentile
mobile conversion rate
repeat purchase rate
Conversion data is sensitive, so not every programme can be written up. If you want to speak to a reference in your category, ask on the first call and we will arrange one where the client has agreed to it.
Your turn
What is your store losing that nobody has measured?
Most engagements start with a conversion audit: three to four weeks of research into where revenue leaks in your funnel, and a ranked roadmap of what to test first. The findings are yours to keep, whether you run them with us or not.
- Reply within one business day
- A strategist, not an SDR
- We'll tell you if you're not ready to test