Services
Research tells us where the revenue is leaking. Experimentation proves what fixes it. Build ships the winners. Lifecycle earns the second order. Everything runs in your accounts and stays yours.
Analytics, session replay, user testing and heuristic review, turned into a ranked list of what is actually costing you revenue — with the size of the prize attached to each one.
Moves A ranked roadmap, with a revenue estimate on every hypothesis
Hypothesis-driven A/B and multivariate testing, built without flicker and analysed to a proper statistical standard — including the tests that lose, which we report.
Moves Sitewide conversion rate and revenue per session
Theme, PDP, cart and checkout work on Shopify Plus and Hydrogen — fast, accessible, and instrumented so the next experiment takes days rather than weeks.
Moves Mobile conversion rate, Core Web Vitals, time-to-ship a test
Average order value, repeat rate and lifetime value work — bundles, subscriptions, post-purchase flows and lifecycle messaging, tested with the same rigour as the site.
Moves Average order value, repeat rate, lifetime value
How we work
No tactics before evidence, and no test called before it is ready. The first month establishes where the revenue is leaking; everything after that is a cycle of proving what fixes it.
We interview your team, work through analytics and session replay, run moderated tests with real buyers, and review the funnel end to end. No changes yet — first we find out where the money is leaking, and why.
You receive
A written research report, annotated funnel, and recorded user sessions
Every finding becomes a testable hypothesis, scored on expected impact, confidence and effort, with a revenue estimate attached. You get a ranked backlog you could hand to any competent team — including your own.
You receive
A scored backlog with revenue estimates — yours to keep either way
We build, QA and ship tests against that backlog, with the metric and sample size agreed before launch. Results are analysed properly and written up either way, whether the variant won or lost.
You receive
A written result for every test, including the ones that lose
Winners get rolled permanently into the theme, losers get documented so nobody retests them in eighteen months, and the whole programme is reviewed against revenue rather than percentage lifts.
You receive
A quarterly review of programme contribution, net of our fee
Engagement models
Almost everyone starts with the audit and decides from there. The roadmap is yours either way, so the decision to continue is made on evidence rather than a contract.
Fixed fee
Where almost every engagement starts. Full conversion research across your funnel, ending in a ranked roadmap you own outright.
Monthly retainer
The core engagement. A continuous experimentation programme run against the roadmap, with the build capacity to ship what wins.
Fixed scope
For brands who need the front end fixed before testing is worth doing — a theme rebuild, a Hydrogen migration, or serious performance work.
Where we work
We are not category-exclusive, but these are the buying behaviours we have tested against enough times to form a view quickly.
Start here
Most engagements start with a conversion audit: three to four weeks of research into where revenue leaks in your funnel, and a ranked roadmap of what to test first. The findings are yours to keep, whether you run them with us or not.