Service 04
Lifecycle & Retention
The revenue that arrives after the first order
- Moves
- Average order value, repeat rate, lifetime value
- Typical timeline
- Ongoing programme
- Engagement
- Monthly retainer
- Ownership
- Yours, in your accounts
Acquisition costs only go one way, which means the second order is where premium brands actually make their margin. This is the same discipline applied past the thank-you page: what raises basket size without cheapening the brand, which post-purchase moment earns a second order, and where subscription churn actually starts. Tested, not assumed — a bundle that lifts AOV while depressing repeat rate is a loss, and you only see that if you measure it.
Sound familiar?
- Acquisition costs keep climbing and first-order margin is thin
- Repeat purchase rate has not moved in a year
- Email is a batch-and-blast calendar rather than a system
- Subscription churn is high and nobody knows which month it starts
What you get
Deliverables
Concrete artefacts, not a slide deck. Each one is something you can open, run, or change.
- 01
AOV programme
Bundles, upsells and shipping thresholds tested for basket size and repeat rate together, not basket size alone.
- 02
Post-purchase & subscription
The confirmation page, the first thirty days, and the churn points — the moments that decide whether there is a second order.
- 03
Lifecycle flows
Segmented Klaviyo flows built around behaviour and product lifecycle rather than a send calendar.
- 04
Cohort & LTV reporting
A cohort view your team actually reads, so retention work is judged on contribution rather than open rates.
Stack
What we build it on
We use what fits the problem and what your team can maintain — not whatever we used last time.
- Klaviyo
- Recharge
- Rebuy
- Postscript
- Gorgias
- Shopify Plus
- Looker Studio
Next step
Let's see if lifecycle & retention is the right place to start.
Most engagements start with a conversion audit: three to four weeks of research into where revenue leaks in your funnel, and a ranked roadmap of what to test first. The findings are yours to keep, whether you run them with us or not.
- Reply within one business day
- A strategist, not an SDR
- We'll tell you if you're not ready to test