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Service 02

Experimentation

A test programme that compounds, not a list of tips

Moves
Sitewide conversion rate and revenue per session
Typical timeline
Ongoing programme
Engagement
Monthly retainer
Ownership
Yours, in your accounts

A test programme is only worth running if you can trust the results. That means deciding the metric and the sample size before the test goes live, not calling it the moment a variant looks ahead. It means server-side or Shopify-native implementation so the page does not flash, and it means telling you when a test loses. Roughly three in four do. The value of the programme is not the win rate — it is that you stop shipping the losers.

Sound familiar?

  • You ran a dozen tests, called most of them winners, and revenue never moved
  • Nobody can say whether last quarter's tests paid for themselves
  • Tests get called early, on the wrong metric, by whoever is most senior
  • Your testing tool flickers on load and slows the site down

What you get

Deliverables

Concrete artefacts, not a slide deck. Each one is something you can open, run, or change.

  • 01

    Experiment roadmap

    A living backlog of scored hypotheses, sequenced so the programme builds knowledge rather than jumping between templates.

  • 02

    Test build & QA

    Server-side or Shopify-native implementation with no flash of original content, QA'd across devices and browsers before launch.

  • 03

    Honest analysis

    Pre-registered metrics and sample sizes, sequential or Bayesian analysis, segment breakdowns, and a written call on every test.

  • 04

    Quarterly programme review

    What we learned, what shipped, and what it was worth — reported in revenue rather than percentage lifts on a slide.

Stack

What we build it on

We use what fits the problem and what your team can maintain — not whatever we used last time.

  • Intelligems
  • Convert
  • VWO
  • Optimizely
  • Shopify Plus
  • Hydrogen
  • GA4

Other services

Next step

Let's see if experimentation is the right place to start.

Most engagements start with a conversion audit: three to four weeks of research into where revenue leaks in your funnel, and a ranked roadmap of what to test first. The findings are yours to keep, whether you run them with us or not.

Book a conversion audithello@labscodex.com
  • Reply within one business day
  • A strategist, not an SDR
  • We'll tell you if you're not ready to test