Skip to content
← All services

Service 01

Conversion Research

Find out why buyers hesitate before you change anything

Moves
A ranked roadmap, with a revenue estimate on every hypothesis
Typical timeline
3–4 weeks
Engagement
Fixed-fee audit
Ownership
Yours, in your accounts

Most conversion work fails because it starts with solutions. A competitor has a sticky add-to-cart, so you build a sticky add-to-cart. Research inverts that: we find out where buyers hesitate and why, in your funnel, with your customers, before anyone touches a template. The output is not a list of tactics — it is a ranked set of hypotheses, each tied to a number, so you can see what is worth building before you commit a sprint to it.

Sound familiar?

  • Sessions are growing but conversion rate has been flat for a year
  • You have strong opinions about the product page and no evidence either way
  • Analytics shows you where people drop out, never why
  • The last redesign was a judgement call that never paid for itself

What you get

Deliverables

Concrete artefacts, not a slide deck. Each one is something you can open, run, or change.

  • 01

    Funnel & analytics review

    Segment-level analysis of where revenue leaks — by device, traffic source, new versus returning, and product category.

  • 02

    Qualitative research

    Session replay, on-site polls, and moderated user tests with people who match your actual buyer, not a panel of students.

  • 03

    Heuristic UX & speed audit

    A structured review of the whole funnel against conversion principles, Core Web Vitals, and accessibility.

  • 04

    Prioritised roadmap

    Every finding written as a testable hypothesis, scored on expected impact, confidence and effort, with a revenue estimate.

Stack

What we build it on

We use what fits the problem and what your team can maintain — not whatever we used last time.

  • Shopify Plus
  • GA4
  • Amplitude
  • Contentsquare
  • Hotjar
  • Maze
  • Triple Whale

Other services

Next step

Let's see if conversion research is the right place to start.

Most engagements start with a conversion audit: three to four weeks of research into where revenue leaks in your funnel, and a ranked roadmap of what to test first. The findings are yours to keep, whether you run them with us or not.

Book a conversion audithello@labscodex.com
  • Reply within one business day
  • A strategist, not an SDR
  • We'll tell you if you're not ready to test